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PwC · consulting-deck

IAB FY 2018 Podcast Ad Revenue Study

21 pages · 4 arc beats · 1 loops

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IAB FY 2018 Podcast Ad Revenue Study

PwC
arc beats above · slides in the middle · loops below · scroll → 1 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 17 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Setup 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits
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Market Sizing 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits
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100% 1/1 slides 100% 1/1 slides Evidence 10 slides 100% 10/10 slides 100% 10/10 slides · 67 hits
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100% 10/10 slides 100% 10/10 slides Resolution 4 slides 100% 4/4 slides 100% 4/4 slides · 22 hits
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Slide inventory

21
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Setup
02
front_matter
Open slide detailBeat · Setup
03
establish_context
Open slide detail
04
other
Open slide detail
05
summarize
Open slide detail
06
summarize
Open slide detail
07
The chart uses a combination of a bar chart and an area chart to visualize the growth trend.size_opportunity
Open slide detailBeat · Market SizingLoop · Logic Chain
08
The chart highlights growth percentages between 2017 and 2018.analyze_data
Open slide detailBeat · EvidenceLoop · Logic Chain
09
The chart highlights a 15% CQGR trend line and a specific 78% growth marker between Q1 and Q2 2018.analyze_data
Open slide detailBeat · EvidenceLoop · Logic Chain
10
The slide uses donut charts to represent market share percentages for two ad delivery methods.analyze_data
Open slide detailBeat · EvidenceLoop · Logic Chain
11
The chart illustrates a shift in advertiser preference from Direct Response ads toward Brand Awareness and Branded Content.analyze_data
Open slide detailBeat · EvidenceLoop · Logic Chain
12
analyze_data
Open slide detailBeat · EvidenceLoop · Logic Chain
13
analyze_data
Open slide detailBeat · EvidenceLoop · Logic Chain
14
The slide uses donut charts to visualize the percentage breakdown of revenue sources.analyze_data
Open slide detailBeat · EvidenceLoop · Logic Chain
15
The data is derived from the FY 2018 Podcast Ad Revenue Study.analyze_data
Open slide detailBeat · EvidenceLoop · Logic Chain
16
The table includes a bracket highlighting the top 5 genres by 2018 revenue share.analyze_data
Open slide detailBeat · EvidenceLoop · Logic Chain
17
The slide highlights the top 5 categories with a bracket.summarize
Open slide detailBeat · EvidenceLoop · Logic Chain
18
This slide serves as a reference for terminology used in the IAB Podcast Ad Revenue Study.establish_context
Open slide detailBeat · Resolution
19
This slide serves as a glossary/methodology reference for the study's categorization.establish_context
Open slide detailBeat · Resolution
20
summarize
Open slide detailBeat · Resolution
21
other
Open slide detailBeat · Resolution