Digital Auto Report 2023

Strategy&
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

40
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Problem (Identify pain)
02
front_matter
Open slide detailBeat · Problem (Identify pain)
03
The slide is structured as a two-part summary: Consumer Preferences and Automotive Implications.summarize
Open slide detailBeat · Problem (Identify pain)
04
front_matter
Open slide detailBeat · Problem (Identify pain)
05
The slide uses a combination of summary metrics and stacked bar charts to profile the survey population and highlight key insights.summarize
Open slide detailBeat · Problem (Identify pain)
06
The chart uses a grouped bar structure for each category across three countries, with a focus on 2023 data points.analyze_data
Open slide detailBeat · Agitate (Make it worse)
07
The slide uses a grouped bar chart structure to compare expert and consumer sentiment across three geographic regions.compare_peers
Open slide detailBeat · Agitate (Make it worse)
08
The chart uses a grouped bar structure to compare preferences across three countries. The '1st and 2nd rank' legend implies these are top-choice preferences.analyze_data
Open slide detailBeat · Agitate (Make it worse)
09
Uses van Westendorp Price Sensitivity Meter methodology.size_opportunity
Open slide detailBeat · Agitate (Make it worse)
10
The slide highlights a significant increase in interest for automated driving features, particularly in China.analyze_data
Open slide detailBeat · Agitate (Make it worse)Loop · David Goliath
11
The slide highlights specific functions where experts show significantly higher interest than consumers, particularly in the US and Germany.compare_peers
Open slide detailBeat · Agitate (Make it worse)Loop · David Goliath
12
The slide uses a grouped bar chart structure to compare three engine types across three countries and three age brackets.compare_options
Open slide detailBeat · Agitate (Make it worse)Loop · David Goliath
13
The slide uses stacked bar charts to visualize survey responses regarding comfort levels with different levels of vehicle automation.analyze_data
Open slide detailBeat · Agitate (Make it worse)Loop · David Goliath
14
The slide highlights a general decline in the intention to use time gained from autonomous driving compared to 2021.analyze_data
Open slide detailBeat · Agitate (Make it worse)Loop · David Goliath
15
The chart uses a 100% stacked bar format to show the distribution of willingness to pay (more, same, less) for autonomous vs. traditional taxi rides.analyze_data
Open slide detailBeat · Agitate (Make it worse)Loop · David Goliath
16
The chart displays the percentage of respondents ranking each acquisition method as their 1st or 2nd choice.analyze_data
Open slide detailBeat · Solution (Provide relief)
17
The slide uses a stacked bar chart approach to visualize a spectrum of willingness, from 'in-store' to 'fully online'.compare_options
Open slide detailBeat · Solution (Provide relief)
18
The chart uses a stacked bar format to compare 'More', 'Same', and 'Less/not at all' responses for six transport modes across three countries.compare_options
Open slide detailBeat · Solution (Provide relief)
19
The slide uses grouped bar charts to compare consumer preferences across three countries over two time periods.analyze_data
Open slide detailBeat · Solution (Provide relief)
20
The slide uses a custom 'leaf' diagram to show top 3 contributions per country, anchored by a donut chart showing overall willingness to change behavior.analyze_data
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
21
front_matter
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
22
transition
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
23
The central diagram is a circular ecosystem map with the user at the center, surrounded by ten life areas (Living, Mobility, Health, Recreation, Work, Consumptipresent_framework
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
24
The slide uses a central diamond shape to split examples into two categories: Luxury and Convenience.illustrate_case
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
25
The slide uses a matrix structure to categorize digital services and lists specific trade-offs on the right.present_framework
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
26
The slide uses a value-chain framework to categorize digital service opportunities into revenue generation and cost optimization.quantify_impact
Open slide detailBeat · Business Model
27
The slide uses a spectrum/continuum framework to illustrate the loss of control as tech player involvement increases.compare_options
Open slide detailBeat · Business Model
28
front_matter
Open slide detailBeat · Business Model
29
The slide uses a checkmark/tilde/cross system to compare service inclusion across four business models.compare_options
Open slide detailBeat · Business Model
30
The slide uses a dual-track timeline/process flow to show how customer touchpoints (top) align with vehicle maintenance and lifecycle stages (bottom).present_framework
Open slide detailBeat · Business Model
31
The slide uses a custom '3x3' lifecycle framework to illustrate how different ownership models (Leasing, Subscription, Rental, Car sharing) apply across three dpresent_framework
Open slide detailBeat · Business Model
32
The slide contrasts traditional purchase/leasing with alternative models like subscription, rental, and sharing, highlighting profitability variations over timeanalyze_data
Open slide detailBeat · Business Model
33
The slide uses a balance scale metaphor to illustrate the trade-offs between OEM and customer perspectives.compare_options
Open slide detailBeat · Business Model
34
transition
Open slide detailBeat · Business Model
35
The slide uses a custom flow-based framework to map out three distinct but overlapping value chains.present_framework
Open slide detailBeat · Business Model
36
The slide uses a split-view to contrast infrastructure (sockets) and adoption (vehicle fleet).size_opportunity
37
The slide uses a comparison matrix structure to contrast two distinct market segments (Behind the meter vs Front of meter).compare_options
38
The slide uses a hub-and-spoke diagram to show data/service flows between end users, CPOs, and other partners, centered around a 'Data exchange'.establish_context
39
The central diagram is a circular ecosystem map showing various consumer needs (Living, Mobility, Health, etc.).compare_options