Innovation Playbook Case Study

Simon-Kucher
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
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Slide 1
Includes Simon-Kucher & Partners branding.front_matter
Open slide detailBeat · Situation & Context
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This is a cover or introductory slide for a case study, featuring a thematic image of industrial automation.illustrate_case
Open slide detailBeat · Situation & Context
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Includes a quote from Mert Terzioglu regarding the pressure of R&D processes.frame_problem
Open slide detailBeat · Problem & ComplicationLoop · Aha Moment
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illustrate_case
Open slide detailBeat · Solution & ApproachLoop · Aha Moment
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The central diagram is a hub-and-spoke model representing the Innovation Playbook.present_solution
Open slide detailBeat · Solution & ApproachLoop · Aha Moment
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The slide uses a scorecard approach to visualize the innovation process stages (Development, Pre-launch, Launch) and their impact on market performance.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Before After
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The slide uses a 2x2 matrix to visualize the impact of the innovation playbook on two products.illustrate_case
Open slide detailBeat · Impact & Next StepsLoop · Before After