Digital Future of B2B Sales

Roland Berger

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 12 total

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Problem & Complication 2 slides 100% 2/2 slides 100% 2/2 slides · 14 hits

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100% 2/2 slides 100% 2/2 slides Situation & Context 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits

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50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Evidence & Proof 3 slides 100% 3/3 slides 100% 3/3 slides · 27 hits

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100% 3/3 slides 100% 3/3 slides Impact & Next Steps 5 slides 100% 5/5 slides 100% 5/5 slides · 39 hits

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Slide inventory

every slide · same image gating as the playbook

Includes publication date (November 2015) and branding for Google and Roland Berger.front_matter

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The slide acts as a teaser for deeper insights found on pages 4, 6, and 8.summarize

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The slide serves as an opening thesis for a report on B2B sales digitization.frame_problem

Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction

Part of a 'Think Act' series by Roland Berger/Google. Contains two contrasting quotes from industry participants.establish_context

Open slide detailBeat · Problem & ComplicationLoop · Cost Of Inaction

The slide uses a split-layout: left column provides the business context and rationale, right column provides the actionable framework.summarize

Open slide detailBeat · Situation & ContextLoop · Cost Of Inaction

The slide uses a narrative structure to frame the problem of digital transformation in B2B sales.summarize

Open slide detailBeat · Situation & ContextLoop · Cost Of Inaction

The slide uses a mix of green (positive) and red (efficiency/time-saving) metrics to illustrate the impact of digital sales tools.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Jobs To Be Done

The slide uses a combination of donut charts and a horizontal bar chart to visualize survey data regarding digital sales maturity.diagnose

Open slide detailBeat · Evidence & ProofLoop · Jobs To Be Done

The slide uses a salmon-colored background and highlights key metrics in bold red text.quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Jobs To Be Done

Page 10 of a report. Discusses three critical issues for B2B digitization, focusing on customer journey and channel permeability.summarize

Open slide detailBeat · Impact & Next Steps

The framework uses icons to represent the three pillars: growth/focus (cross), expansion/reach (arrows), and integration/complexity (intertwined arrows).present_framework

Open slide detailBeat · Impact & Next Steps

The slide contains a pull-quote from a manufacturer and discusses the 'three C's' of digital sales.summarize

Open slide detailBeat · Impact & Next Steps

The text emphasizes the need for agility and iterative learning over massive master plans.summarize

Open slide detailBeat · Impact & Next Steps

The chart uses a 1-5 scale to map project suitability; lower values (left) generally indicate better candidates for 'lighthouse projects'.diagnose

Open slide detailBeat · Impact & Next Steps

This is a standard corporate 'About Us' and 'Further Reading' page found at the end of a consulting report.other

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