Trends in the truck & trailer market

Roland Berger
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
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Slide 1
Includes Roland Berger branding and date/location metadata.front_matter
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front_matter
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front_matter
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The slide uses a list format with chevron icons to denote key takeaways.summarize
Open slide detailBeat · Situation & Context
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transition
Open slide detailBeat · Situation & Context
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Uses a LEAD acronym for the four trends.summarize
Open slide detailBeat · Problem & ComplicationLoop · Golden Circle
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The slide uses a custom trend icon system (decreasing, stable, increasing) to visualize market dynamics per segment.decompose_segments
Open slide detailBeat · Problem & ComplicationLoop · Golden Circle
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The slide uses a combination of a categorization framework for industry players and a timeline-like flow for market trends.summarize
Open slide detailBeat · Problem & ComplicationLoop · Golden Circle
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The slide uses a two-column layout to present 14 distinct company examples.illustrate_case
Open slide detailBeat · Problem & ComplicationLoop · Golden Circle
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The slide uses a comparative structure to show how different European cities are implementing emission-based access restrictions.establish_context
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The slide uses a timeline-based visualization to show the expected adoption focus for BEV vs HEV across segments.compare_options
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The slide uses a Gantt-style timeline to visualize product launch roadmaps across the industry.present_solution
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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Uses the SAE J3016 levels of driving automation framework.present_framework
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The slide uses a central icon (truck in cloud) to represent the connectivity hub, with four quadrants branching out.present_framework
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The slide uses a sketch-style illustration to depict a futuristic logistics environment, paired with a word cloud representing key industry drivers.present_framework
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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Uses circular icons to represent regulatory pressure levels.summarize
Open slide detailBeat · Evidence & ProofLoop · Golden Circle
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The slide uses a timeline format to show the rollout of emission standards and electronic safety systems (ABS, ESC, AEBS, etc.) by region.establish_context
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The acronym LEAD stands for Logistics, Electrification/alternative drives, Autonomous trucks, and Digitalization.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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transition
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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Includes specific regional definitions for Western and Eastern Europe.establish_context
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide shows a total of 83 interviews (51 + 32), despite the headline stating 'approximately 80'.summarize
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a custom table format to categorize market drivers and their impact.summarize
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
23
The slide uses a central map of Europe to anchor four line charts, each with corresponding CAGR tables for two periods ('14-'17 and '17-'20).establish_context
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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summarize
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide highlights Europe with a bounding box and specific growth metrics.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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Includes CAGR calculations for each region and total. Delta analysis shows absolute growth/decline between periods.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The chart uses a dashed line to separate truck and bus production within each regional segment.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The chart shows a significant spike in Chinese production in 2017, attributed to the pre-buy effect before the implementation of China V emission standards.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses two pie charts to contrast the market concentration and key players in Western vs Eastern European truck manufacturing.compare_options
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The chart uses a split axis between 2019e and 2020e, and 2025e and 2030e.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The chart uses a split axis for the forecast period (2020-2030).analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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Data shows high fragmentation with 'Others' representing 42% in Western Europe and 30% in Eastern Europe.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a stylized 'B' shape (for Roland Berger) filled with a photo of a truck in a workshop.transition
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a circular diagram to show value share percentages and includes a legend for OEM/supplier value add and future development trends.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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Includes a market expert quote regarding the skipping of Level 3 automation.present_framework
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a central 'Technology upgrade of CV systems' hub to connect two distinct lists of drivers, followed by a conceptual adoption curve.frame_problem
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide highlights key enablers for vehicle automation levels 3-5.summarize
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The table uses pie-chart icons to represent EQR levels and arrow icons to represent growth trends.compare_options
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a testimonial/expert quote to validate the market trend analysis.establish_context
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a process flow diagram to illustrate the multiplication of three variables to reach a final output.present_framework
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a bar-chart-in-table format to visualize growth rates.compare_options
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide highlights that CV systems consistently grow faster than the underlying truck/bus production market.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a combination of grouped bar charts for absolute volumes and a waterfall-style chart for volume differences.quantify_impact
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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Includes a waterfall chart showing the contribution of each region to the total volume difference.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The chart uses stacked bars to represent four categories: Powertrain, Steering systems, ADAS, and Braking systems. CAGR percentages are provided for each regionanalyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a circular diagram to represent value distribution across three main categories: Chassis, Structural elements, and Systems/connectivity.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The chart uses a broken axis for the years 2020-2025 and 2025-2030. Includes specific CAGR percentages for different periods.size_opportunity
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses two pie charts to illustrate market fragmentation differences.compare_peers
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a visual legend for 'Importance' (circles with varying fill levels).summarize
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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transition
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The slide uses a map background with circular data callouts to present firm metrics.establish_context
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The slide uses a map-based layout to visualize regional staffing levels (partners and consultants) alongside a horizontal bar chart representing functional clusestablish_context
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summarize
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The slide uses a world map background with headshots and titles of team members, grouped by region.other
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Includes a circular process diagram representing the client engagement model.other
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front_matter