Internet Advertising Revenue Report

PwC
arc beats above · slides in the middle · loops below · scroll → 5 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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Slide inventory

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every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
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front_matter
Open slide detailBeat · Situation & Context
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summarize
Open slide detailBeat · Situation & Context
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transition
Open slide detailBeat · Problem & Complication
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summarize
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
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analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
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The chart uses a stacked bar format to compare H1 (black) and H2 (red) revenue performance over an 11-year period.quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
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summarize
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
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The chart illustrates market concentration trends in the internet advertising industry.quantify_impact
Open slide detailBeat · Solution & ApproachLoop · Segmentation Split
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The chart uses a stacked bar format to show the composition of total internet ad revenue over time.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Segmentation Split
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The chart shows a clear trend of mobile overtaking desktop revenue share, with the split stabilizing at 30/70 in 2019 and 2020.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Segmentation Split
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transition
Open slide detailBeat · Evidence & Proof
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The slide compares 2019 and 2020 revenue across four categories: Search, Display, Digital Video, and Other.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
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The slide uses donut charts for total share and a series of icons with percentages for format breakdown.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
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The chart shows a clear shift in revenue composition towards mobile devices over the three-year period.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
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transition
Open slide detailBeat · Evidence & ProofLoop · Mece Breakdown
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analyze_data
Open slide detailBeat · Evidence & ProofLoop · Mece Breakdown
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transition
Open slide detailBeat · Evidence & ProofLoop · Mece Breakdown
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quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Mece Breakdown
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transition
Open slide detailBeat · Evidence & ProofLoop · Mece Breakdown
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The chart shows a shift in share from non-programmatic to programmatic between 2019 and 2020.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Mece Breakdown
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transition
Open slide detailBeat · Evidence & ProofLoop · Benchmark Gap
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The chart uses a grouped bar format to show year-over-year revenue changes.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Benchmark Gap
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other
Open slide detailBeat · Impact & Next Steps
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This is a standard corporate 'About Us' slide.establish_context
Open slide detailBeat · Impact & Next Steps
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state_next_steps
Open slide detailBeat · Impact & Next Steps