Consumers’ sustainability sentiment and behavior before, during and after the COVID-19 crisis

McKinsey
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Slide inventory

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Slide 1
front_matter
Open slide detailBeat · Attention
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Includes sample sizes per country and demographic splits.establish_context
Open slide detailBeat · Attention
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McKinsey & Company branding present.summarize
Open slide detailBeat · Attention
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The slide uses a diverging stacked bar chart format to display survey results across two statements for three countries.analyze_data
Open slide detailBeat · NeedLoop · Pattern Hunter
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Data presented as a diverging stacked bar chart representing survey responses.analyze_data
Open slide detailBeat · NeedLoop · Pattern Hunter
06
The slide uses a stacked bar chart to represent survey responses on a Likert-like scale.quantify_impact
Open slide detailBeat · NeedLoop · Pattern Hunter
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The slide uses a stacked bar chart to represent survey responses on a scale from 'Fully disagree' to 'Fully agree'.analyze_data
Open slide detailBeat · NeedLoop · Pattern Hunter
08
The slide uses a stacked bar chart format to represent survey responses on a Likert-like scale.quantify_impact
Open slide detailBeat · SatisfactionLoop · Pattern Hunter
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Data represents German consumer sentiment.analyze_data
Open slide detailBeat · SatisfactionLoop · Pattern Hunter
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The slide uses a German flag icon, suggesting the data is specific to Germany.analyze_data
Open slide detailBeat · SatisfactionLoop · Pattern Hunter
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The slide uses a 100% stacked bar chart to visualize survey responses across four categories of willingness to pay.analyze_data
Open slide detailBeat · SatisfactionLoop · Pattern Hunter
12
The slide uses a bar-grouped chart integrated into a table structure to compare gender preferences.compare_options
Open slide detailBeat · SatisfactionLoop · Pattern Hunter
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The slide highlights that Gen Z shows a higher willingness to pay for sustainability compared to the average across all categories, with the largest differencescompare_peers
Open slide detailBeat · SatisfactionLoop · Pattern Hunter
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The slide uses a bar-chart-in-table format to visualize the difference in willingness to pay.quantify_impact
Open slide detailBeat · SatisfactionLoop · Pattern Hunter
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The slide uses a grouped bar chart integrated into a table format to compare two segments.compare_peers
Open slide detailBeat · ActionLoop · Cost Of Inaction
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The slide highlights that drugstore shoppers consistently show a higher willingness to pay for sustainability across all listed categories.compare_options
Open slide detailBeat · ActionLoop · Cost Of Inaction
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The slide highlights that online shoppers consistently show a higher willingness to pay for sustainable products across all listed categories.compare_options
Open slide detailBeat · ActionLoop · Cost Of Inaction
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The slide highlights a shift in consumer behavior towards sustainability in food categories post-COVID-19.quantify_impact
Open slide detailBeat · ActionLoop · Cost Of Inaction
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Includes a sidebar with key takeaways and a German flag icon.analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction
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McKinsey & Company slide 20.analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction
21
The table uses a color-coded heatmap (green for positive delta, red for negative) to highlight variances in consumer preferences.analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction
22
Data represents survey results for Germany.analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction
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Includes a sidebar with key takeaways for the German market.analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction
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Includes data on COVID-19 impact and specific product features.quantify_impact
Open slide detailBeat · ActionLoop · Cost Of Inaction
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The slide uses a grouped bar chart format to compare two distinct income segments across multiple categories and behavioral statements.compare_options
Open slide detailBeat · ActionLoop · Cost Of Inaction
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The slide uses two grouped horizontal bar charts to compare consumer attitudes toward sustainability based on their primary shopping channel.analyze_data
Open slide detailBeat · ActionLoop · Cost Of Inaction