Brazil Digital Report

McKinsey
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

43
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Current Situation
02
establish_context
Open slide detailBeat · Current Situation
03
transition
Open slide detailBeat · Current Situation
04
The slide uses a visual metaphor of a balancing hand with geometric shapes to represent market stability or growth.quantify_impact
Open slide detailBeat · Current Situation
05
The slide uses a dual-country comparison (US vs China) across two time periods (2010 vs 2019) to illustrate the rise of tech firms.compare_peers
Open slide detailBeat · Current Situation
06
The chart uses callouts to show the growth/decline factor between periods.quantify_impact
Open slide detailBeat · Challenges and Opportunities
07
The slide highlights the lack of technology companies in the top 10 list for both years.compare_options
Open slide detailBeat · Challenges and Opportunities
08
transition
Open slide detailBeat · Challenges and Opportunities
09
The slide uses a visual comparison of two bar charts to highlight the divergent growth trajectories of tech vs non-tech sectors.compare_options
Open slide detailBeat · Challenges and Opportunities
10
The slide uses a diagonal line to visually connect the two time periods and emphasizes the growth in market cap relative to GDP (1% vs 5%).compare_peers
Open slide detailBeat · Challenges and Opportunities
11
Uses a bridge metaphor to represent the transition/evolution.establish_context
Open slide detailBeat · Challenges and Opportunities
12
The slide text mentions ~40 interviews, but the right-hand column explicitly states ~50. I have used the 50 figure for the data point count.summarize
Open slide detailBeat · Challenges and OpportunitiesLoop · Voice Of Customer
13
summarize
Open slide detailBeat · Challenges and OpportunitiesLoop · Voice Of Customer
14
The academic formation chart uses a stacked bar format to show the distribution of degrees.analyze_data
Open slide detailBeat · Challenges and OpportunitiesLoop · Voice Of Customer
15
quantify_impact
Open slide detailBeat · Challenges and Opportunities
16
transition
Open slide detailBeat · Challenges and Opportunities
17
The slide uses a large, stylized background image of a person using a tablet to emphasize the startup theme.summarize
Open slide detailBeat · Challenges and Opportunities
18
The slide uses a bar chart to compare investment values across three countries at two points in time, with callouts indicating the magnitude of the gap between quantify_impact
Open slide detailBeat · Challenges and Opportunities
19
The slide uses a timeline framework to illustrate the rapid growth of the Brazilian VC ecosystem.quantify_impact
Open slide detailBeat · Challenges and Opportunities
20
The slide uses a horizontal bar chart for percentages and a bubble/circle metric for absolute dollar amounts.compare_peers
Open slide detailBeat · Challenges and Opportunities
21
The chart uses a combination of bar (investment) and line (deals) to compare sector performance.analyze_data
Open slide detailBeat · Growth and Investment
22
The slide uses a split layout with a visual on the left and a bar chart on the right showing the acceleration of market entry for digital banks.present_solution
Open slide detailBeat · Growth and Investment
23
Includes a quote from a VC founder and logos of various companies.analyze_data
Open slide detailBeat · Growth and Investment
24
The slide uses a map to illustrate Brazil's role as a hub for global companies, with specific callouts for Amazon and Mercado Libre performance metrics.establish_context
Open slide detailBeat · Growth and Investment
25
The slide highlights Brazil's position in the global unicorn landscape with a list of 13 specific Brazilian unicorns.quantify_impact
Open slide detailBeat · Growth and Investment
26
illustrate_case
Open slide detailBeat · Growth and Investment
27
The chart highlights specific companies (Inter, Stone, Arco, PagSeguro, XP Investimentos) associated with these IPOs.quantify_impact
Open slide detailBeat · Growth and Investment
28
The slide uses a split layout with qualitative drivers on the left and quantitative data on the right.establish_context
Open slide detailBeat · Growth and Investment
29
The slide uses a list of metrics to illustrate the negative and neutral impacts of the pandemic on startup fundraising.quantify_impact
Open slide detailBeat · Growth and InvestmentLoop · Cost Of Inaction
30
The slide uses a visual timeline-like structure to present survey data.quantify_impact
Open slide detailBeat · Growth and InvestmentLoop · Cost Of Inaction
31
transition
Open slide detailBeat · Conclusion and Call to Action
32
The slide uses a bar chart to compare salary levels across five seniority tiers, with percentage gaps highlighted below each pair.compare_peers
Open slide detailBeat · Conclusion and Call to Action
33
The slide uses a waterfall chart to visualize the gap between demand and supply.quantify_impact
Open slide detailBeat · Conclusion and Call to Action
34
The chart uses a grouped bar structure to show the disparity between tech and non-tech graduates.compare_peers
Open slide detailBeat · Conclusion and Call to Action
35
frame_problem
Open slide detailBeat · Conclusion and Call to Action
36
illustrate_case
Open slide detailBeat · Conclusion and Call to Action
37
present_solution
Open slide detailBeat · Conclusion and Call to Action
38
The slide uses data from MIT, Northwestern, and the U.S. Census Bureau to debunk the myth of the young founder.summarize
Open slide detailBeat · Conclusion and Call to Action
39
The slide uses a quote to validate the thesis that scaling startups require a shift in leadership profile.summarize
Open slide detailBeat · Conclusion and Call to Action
40
The chart uses a non-standard 'mountain' or 'triangle' visualization to represent categorical data points.analyze_data
Open slide detailBeat · Conclusion and Call to Action
41
The chart visualizes survey data from Atlantico (April 2020) regarding layoff expectations.analyze_data
Open slide detailBeat · Conclusion and Call to Action
42
summarize
Open slide detailBeat · Conclusion and Call to Action
43
summarize
Open slide detailBeat · Conclusion and Call to Action