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McKinsey · consulting-deck

A global view of how consumer behavior is changing amid COVID-19

19 pages · 5 arc beats · 2 loops

Consulting-Deck Download JSON
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A global view of how consumer behavior is changing amid COVID-19

McKinsey
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 19 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Setup 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
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100% 2/2 slides
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Complication 3 slides 100% 3/3 slides 100% 3/3 slides · 20 hits 33.3% 1/3 slides
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100% 3/3 slides 33.3% 1/3 slides Evidence 9 slides 100% 9/9 slides 100% 9/9 slides · 61 hits 55.6% 5/9 slides 77.8% 7/9 slides · 8 hits 11.1% 1/9 slides 100% 9/9 slides
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Development 4 slides 100% 4/4 slides 100% 4/4 slides · 27 hits 50% 2/4 slides 50% 2/4 slides
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100% 4/4 slides 100% 4/4 slides Resolution 1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits
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100% 1/1 slides
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Slide inventory

19
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Setup
02
Standard McKinsey & Company opening disclaimer/context slide.establish_context
Open slide detailBeat · Setup
03
The slide uses color-coding to represent different regions on the map, with a corresponding list of countries for each region.establish_context
Open slide detailBeat · Complication
04
summarize
Open slide detailBeat · ComplicationLoop · Aha Moment
05
The chart tracks net optimism scores over time for 10 countries.analyze_data
Open slide detailBeat · Complication
06
The chart uses a diverging bar structure to show income decrease (black) vs increase (blue).analyze_data
Open slide detailBeat · Evidence
07
The chart uses a stacked bar format to compare two distinct survey questions side-by-side for each country.analyze_data
Open slide detailBeat · Evidence
08
The slide highlights a global trend toward value-conscious and research-heavy shopping habits.analyze_data
Open slide detailBeat · Evidence
09
The chart uses a diverging color scale from red (less intent) to blue (more intent).analyze_data
Open slide detailBeat · Evidence
10
The chart uses a diverging color scale to represent growth, with blue indicating positive growth and red indicating negative growth.analyze_data
Open slide detailBeat · Evidence
11
The chart uses a color gradient to represent percentage ranges and stars to indicate where at least 50% of increased usage is from new users.analyze_data
Open slide detailBeat · Evidence
12
Data source: McKinsey & Company, COVID-19 Consumer Pulse surveys, June 2020.analyze_data
Open slide detailBeat · Evidence
13
The slide uses a dot-matrix style visualization to show the top 3 reasons for switching behavior.analyze_data
Open slide detailBeat · Evidence
14
The chart uses color to highlight the highest percentage category for each country.analyze_data
Open slide detailBeat · Evidence
15
The chart uses a color-coded system to highlight the highest percentage category for each country.analyze_data
Open slide detailBeat · DevelopmentLoop · Cost Of Inaction
16
The charts represent the percentage of respondents who are not currently regularly engaging in out-of-home activities, broken down by the specific milestone theanalyze_data
Open slide detailBeat · DevelopmentLoop · Cost Of Inaction
17
The chart uses a diverging color scale to represent net concern levels.analyze_data
Open slide detailBeat · DevelopmentLoop · Cost Of Inaction
18
The chart uses a color-coded intensity scale to represent percentage ranges of consumer intent.analyze_data
Open slide detailBeat · DevelopmentLoop · Cost Of Inaction
19
other
Open slide detailBeat · Resolution