TEI Webflow — playbook

TEI Webflow

Forrester

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

4

coverage by narrative range · generated from this deck JSON

Narrative range 40 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Situation & Context 8 slides 100% 8/8 slides 100% 8/8 slides · 59 hits 62.5% 5/8 slides 62.5% 5/8 slides 12.5% 1/8 slides 100% 8/8 slides

— 0/8 slides

Problem & Complication 6 slides 100% 6/6 slides 100% 6/6 slides · 42 hits

— 0/6 slides

— 0/6 slides

50% 3/6 slides 100% 6/6 slides

— 0/6 slides

Evidence & Proof 13 slides 100% 13/13 slides 100% 13/13 slides · 118 hits 69.2% 9/13 slides 23.1% 3/13 slides 7.7% 1/13 slides 100% 13/13 slides 100% 13/13 slides Impact & Next Steps 13 slides 100% 13/13 slides 100% 13/13 slides · 93 hits 46.2% 6/13 slides 30.8% 4/13 slides 15.4% 2/13 slides 100% 13/13 slides 100% 13/13 slides

Slide inventory

43

every slide · same image gating as the playbook

01

front_matter

Open slide detailBeat · Situation & Context

02

front_matter

Open slide detailBeat · Situation & Context

03

The slide introduces a TEI study commissioned by Webflow, focusing on the financial impact of the platform.summarize

Open slide detailBeat · Situation & Context

04

The slide includes a testimonial from a senior manager and a summary of key findings from a Total Economic Impact study.summarize

Open slide detailBeat · Situation & Context

05

This slide appears to be from a Forrester Total Economic Impact study.summarize

Open slide detailBeat · Situation & Context

06

summarize

Open slide detailBeat · Situation & Context

07

This slide appears to be from a Forrester Total Economic Impact study.summarize

Open slide detailBeat · Situation & Context

08

The slide uses a combination of a KPI dashboard at the top and a horizontal bar chart to detail specific benefit categories.quantify_impact

Open slide detailBeat · Situation & Context

09

The slide outlines the process steps for a Forrester TEI study.present_framework

Open slide detailBeat · Problem & Complication

10

The slide serves as a methodology/contextual setup for a Total Economic Impact study.establish_context

Open slide detailBeat · Problem & Complication

11

illustrate_case

Open slide detailBeat · Problem & Complication

12

illustrate_case

Open slide detailBeat · Problem & Complication

13

The slide references a TEI framework, which is a proprietary Forrester methodology.illustrate_case

Open slide detailBeat · Problem & Complication

14

This slide outlines the 'composite organization' profile used for a Total Economic Impact study.establish_context

Open slide detailBeat · Problem & Complication

15

The slide presents a 'Total Benefits' table followed by a qualitative description of the first benefit category.quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

16

The slide includes a mix of anecdotal evidence (quotes) and specific financial modeling assumptions for a Total Economic Impact study.quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

17

Includes a testimonial quote and a risk-adjustment calculation methodology.quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

18

Part of a 'Total Economic Impact' report by Forrester.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

19

The slide uses customer quotes to validate the business case for Webflow migration.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

20

Part of a Forrester Total Economic Impact study.quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

21

The slide presents a TEI (Total Economic Impact) calculation for Webflow.quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

22

Part of a 'Total Economic Impact' report; contains multiple direct quotes from industry managers.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

23

The slide includes a quote from a Director of Web Strategy, specific FTE and productivity assumptions, and an 80% efficiency improvement metric.quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

24

The slide presents a Total Economic Impact (TEI) style calculation for Webflow.quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

25

Part of a Total Economic Impact study; includes a direct testimonial from a senior manager.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

26

Part of a Total Economic Impact (TEI) study by Forrester.quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

27

Includes a testimonial from a CIO at Waste Management.quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction

28

Part of a Total Economic Impact study.illustrate_case

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

29

illustrate_case

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

30

This is a standard page from a Forrester Total Economic Impact (TEI) study, combining a customer quote with detailed narrative analysis.illustrate_case

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

31

illustrate_case

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

32

illustrate_case

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

33

illustrate_case

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

34

This slide presents a cost analysis table followed by qualitative evidence, modeling assumptions, and risk considerations for a composite organization.analyze_data

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

35

Includes a risk-adjusted cost table and qualitative assumptions regarding agency engagement.quantify_impact

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

36

Includes a table detailing cost components (F1, F2) and their risk-adjusted totals, plus qualitative assumptions for training.analyze_data

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

37

Includes a testimonial quote from a Director of Web Strategy.quantify_impact

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

38

The table calculates costs based on hourly rates, headcount, and hours spent, with a 15% risk adjustment applied to the subtotal.analyze_data

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

39

Includes a Forrester-style TEI (Total Economic Impact) financial summary table and chart.quantify_impact

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

40

Methodology developed by Forrester Research.appendix

Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet

41

This slide serves as a glossary and reference page for the financial methodology used in the deck.appendix

Open slide detail

42

appendix

Open slide detail

43

front_matter

Open slide detail