Parthenon US Consumer Sentiment Survey

EY-Parthenon
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

24
every slide · same image gating as the playbook
01
Slide 1
Includes EY-Parthenon branding and a stock photo of a consumer in a grocery store.front_matter
02
front_matter
03
establish_context
Open slide detailBeat · Situation Overview
04
The slide uses a stacked bar chart approach to visualize demographic segments (Age, Income, Education, Gender, Race/Ethnicity).present_framework
Open slide detailBeat · EvidenceLoop · Voice Of Customer
05
summarize
Open slide detailBeat · EvidenceLoop · Voice Of Customer
06
The slide uses a stacked bar chart for confidence trends and a stacked bar chart for impact analysis across multiple categories.analyze_data
Open slide detailBeat · EvidenceLoop · Voice Of Customer
07
The chart uses a color-coded legend for concern levels and a green line marker for 'Moderately or greatly concerned in October'.diagnose
Open slide detailBeat · ComplicationLoop · Cost Of Inaction
08
The slide uses survey data to track consumer sentiment across three time periods (August, October, December).analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
09
The slide uses a stacked bar chart for segmentation and a diverging bar chart for net spending changes by category.analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
10
The chart uses a scale of 1-7, but the legend and note indicate the data represents respondents answering 4 or 5.analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
11
The chart uses a dual-axis framing (arrows) to represent a spectrum of consumer behavior.analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
12
The slide uses two bar charts to contrast switching behavior with stopping behavior, supplemented by a row of total 'stopped purchasing' metrics.analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
13
The chart uses 'p.p.' (percentage points) to denote the change in share.quantify_impact
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
14
The slide uses grouped bar charts to compare two demographic segments across two retail channels.analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
15
transition
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
16
The slide contains two distinct data visualizations: a waterfall-style bar chart for spending and a stacked bar chart for life satisfaction.analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
17
The chart uses a 100% stacked bar format to compare confidence distributions across demographic segments.analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
18
Contains two stacked bar charts showing survey results for income vs. spending and relative financial position.analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
19
The chart uses a combination of bar and line plots to show aggregate vs income-segmented responses.analyze_data
Open slide detailBeat · EvidenceLoop · Cost Of Inaction
20
Includes two stacked bar charts comparing AI usage over time and one stacked bar chart for social commerce usage.analyze_data
Open slide detailBeat · EvidenceLoop · Voice Of Customer
21
Includes demographic segmentation by age, gender, and product category.analyze_data
Open slide detailBeat · EvidenceLoop · Voice Of Customer
22
Four stacked bar charts showing binary survey responses (Yes/No) with a 'Don't remember' category.analyze_data
Open slide detailBeat · EvidenceLoop · Voice Of Customer
23
The slide uses a high-quality stock photo of a retail interaction to ground the abstract strategic question.front_matter
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front_matter