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The slide lists three main components of the framework: Demand-side research, Macro-environmental factors (PEST), and Primary vs Secondary research.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Situation & Context1 hit
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Uses a PEST framework (Policy, Economy, Society, Technology) to structure the market analysis.Pivoting to a High Quality Growth of Clinical Trials in China PharmaDJ x L.E.K. Clinical Development Report · L.E.K.
Consulting deck Strategy consulting Beat · Problem & Complication1 hit