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Cohort Analysis
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The chart uses a line graph to compare LTV curves across four different quarterly cohorts.$100 million blockchain startup BRD used this pitch deck to raise $750;;000;; helping it win over customers like Deloitte and KPMG · BRD
Pitch deck Strategy consulting Loop · Why Now1 hit
73
The chart displays multiple lines representing different quarterly cohorts, showing a clear trend of increasing product adoption as cohorts age.2022 Investor Day Square · Square
Consulting deck Strategy consulting Beat · Satisfaction1 hit
116
The chart illustrates cohort expansion, with older cohorts showing significantly higher growth percentages compared to newer ones.2023 Financial Analyst Day · ServiceNow
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
27
The chart illustrates cohort-based revenue expansion, a key metric for SaaS and fintech business models.2024 Q4 Investor Presentation · Block
Consulting deck Strategy consulting 1 hit
94
The chart visualizes cohort-based revenue expansion, showing how older cohorts continue to contribute to total ARR over time.2025 Investor Day · Klaviyo
Consulting deck Strategy consulting 1 hit
13
The slide uses a 'scorecard' summary to highlight the bifurcation between successful and underperforming programs across different launch years.2U, Inc. (TWOU) · 54_Spruce_Point_Capital
Activist deck Short seller Beat · Agitate (Make it worse)Loop · Mece Breakdown1 hit
10
The slide explicitly states that the metrics are not real and are for illustrative purposes only.A construction-tech startup that's developed a faster way to model a building's energy efficiency used this 13-page pitch deck to nab $5.7 million · cove.tool
Pitch deck Strategy consulting Beat · Traction1 hit
10
The charts show cohort performance from month 1 to 11 for 2017, 2018, and 2019 cohorts.A French startup raised $65 million in the middle of the coronavirus crisis for its cloud-based phone system. Here's the pitch deck it used. · Aircall
Pitch deck Strategy consulting Beat · Traction1 hit
11
The chart visualizes cohort retention and expansion (net revenue retention) by showing how ARR from older cohorts continues to contribute while new cohorts add to the total.A French startup raised $65 million in the middle of the coronavirus crisis for its cloud-based phone system. Here's the pitch deck it used. · Aircall
Pitch deck Strategy consulting Beat · Traction1 hit
15
The chart illustrates cohort analysis where each bar represents a fiscal year and segments represent the acquisition year of the customer base.Asos | Investor Day Presentation Deck | 183 slides · Asos
Conference presentation Investor relations Beat · Solution1 hit
21
The slide uses a vintage-based cohort analysis to demonstrate the maturity and profitability of clinics opened in different years.ATI Physical Therapy | SPAC Presentation Deck | 38 slides · ATI Physical Therapy
Pitch deck Investment bank 1 hit
13
Uses cohort tracking to derive failure percentages from disclosed year-end tenure buckets.Goosehead Insurance, Inc. (GSHD) · Wolfpack Research
Research note Short seller 1 hit
69
The slide uses cohort analysis to demonstrate improved customer behavior metrics in 2021 compared to 2017-2020.Blue Apron | Investor Day Presentation Deck | 135 slides · Blue Apron
Conference presentation Investor relations Beat · Rising Success1 hit
81
The table uses a color-coded legend (Y1-Y5) to represent years of tenure.Blue Apron | Investor Day Presentation Deck | 135 slides · Blue Apron
Conference presentation Investor relations Beat · Rising Success1 hit
05
The slide uses a waterfall chart for revenue breakdown and stacked bar/grouped bar charts for cohort analysis.Borzo is bringing same-day delivery to emerging markets. Check out the pitch deck it used to raise $35 million from sovereign wealth funds. · Borzo
Pitch deck Strategy consulting Beat · The BreakthroughLoop · Quick Win Big Bet1 hit
14
The chart illustrates cohort retention and revenue stacking over time.Carta | Start Up Pitch Deck | 41 slides · eShares
Pitch deck Investor relations 1 hit
10
The table displays cohort-based revenue expansion, where percentages consistently exceed 100%, indicating net negative churn.Check out the 21-slide pitch deck Payhawk;; an expense automation fintech;; used to raise $112 million from Stripe-backer Greenoaks · Payhawk
Pitch deck Strategy consulting Beat · SolutionLoop · Golden Circle1 hit
09
The slide contains two charts: a primary line chart showing cohort growth and a smaller inset chart showing recent months.Check out the pitch deck 1-year-old San Francisco challenger bank Oxygen used to raise $17 million · Oxygen
Pitch deck Strategy consulting Beat · Ultimate AchievementLoop · Logic Chain1 hit
10
The slide contains two separate line charts illustrating cohort performance over time.Check out the pitch deck 1-year-old San Francisco challenger bank Oxygen used to raise $17 million · Oxygen
Pitch deck Strategy consulting Beat · Ultimate AchievementLoop · Logic Chain1 hit
18
The table uses a heatmap-style color coding where green indicates growth and red indicates a contraction/anomaly.Check out the pitch deck competitive intelligence startup Klue used to persuade Silicon Valley backers into its $15 million Series A · Klue
Pitch deck Strategy consulting Beat · DesireLoop · Quick Win Big Bet1 hit
05
The table uses a stair-step visual representation to highlight the compounding nature of cohort spending.Coupang | Results Presentation Deck | 16 slides · Coupang
Pitch deck Investor relations Beat · TractionLoop · Cost Of Inaction1 hit
10
The slide uses a bar chart for cohort acquisition growth and a cohort analysis table (staircase layout) for retention/expansion.Coupang | Results Presentation Deck | 20 slides · Coupang
Conference presentation Investor relations Beat · SolutionLoop · Cost Of Inaction1 hit
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The chart uses a cohort analysis framework to demonstrate customer lifetime value improvement.Coupang | Results Presentation Deck | 20 slides · Coupang
Conference presentation Investor relations Beat · SolutionLoop · Cost Of Inaction1 hit
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The chart uses a stacked bar format to distinguish between new consumer GTV and existing consumer GTV growth.Deliveroo | Results Presentation Deck | 45 slides · Deliveroo
Conference presentation Investor relations Beat · Key Performance Indicators OverviewLoop · So What Cascade1 hit
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The table uses a diagonal layout to represent cohort maturity (Y2 to Y7).Deliveroo | Results Presentation Deck | 45 slides · Deliveroo
Conference presentation Investor relations Beat · Key Performance Indicators OverviewLoop · So What Cascade1 hit
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The table uses a diagonal layout to represent cohort maturity (Y2 to Y7).Deliveroo | Results Presentation Deck | 45 slides · Deliveroo
Conference presentation Investor relations Beat · Key Performance Indicators OverviewLoop · So What Cascade1 hit
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The table uses a staggered layout to show data availability relative to acquisition quarter.DraftKings | Investor Day Presentation Deck | 45 slides · DraftKings
Conference presentation Investor relations 1 hit
27
The slide uses a cohort analysis framework to illustrate the long-term value of customers in OSB and iGaming.DraftKings | Investor Day Presentation Deck | 50 slides · DraftKings
Conference presentation Investor relations Beat · Financials1 hit
49
The table uses a diagonal layout to represent time elapsed since acquisition for different cohorts.DraftKings | Investor Day Presentation Deck | 50 slides · DraftKings
Conference presentation Investor relations 1 hit
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The chart uses a cohort analysis to demonstrate revenue expansion over time.DraftKings | Results Presentation Deck | 30 slides · DraftKings
Pitch deck Investor relations 1 hit
14
The chart demonstrates the maturity curve of different franchise cohorts, showing that they consistently reach ~$1.0MM in revenue by year 5.European Wax Center | IPO Presentation Deck | 34 slides · European Wax Center
Pitch deck Investment bank 1 hit
16
The slide uses placeholders (XXX%) for specific growth metrics.Exclusive pitch deck that got CRM startup Affinity $80 million · Affinity
Pitch deck Strategy consulting Beat · The Breakthrough1 hit
36
The slide uses cohort analysis to demonstrate both high retention and significant expansion (same-store sales) within the Freightos platform.Freightos | SPAC Presentation Deck | 49 slides · Freightos
Pitch deck Investment bank Beat · TractionLoop · Why Now1 hit
30
The chart demonstrates cohort retention and revenue stacking over time.Gogoro | SPAC Presentation Deck | 50 slides · Gogoro
Pitch deck Investment bank Beat · Business Model1 hit
09
The table is a classic cohort retention heatmap.Grain wants to turn video meetings into a library of knowledge. Here's the 11-slide pitch deck it used to raise $16 million backed by Slack and Zoom. · Grain
Pitch deck Strategy consulting Beat · TractionLoop · Quick Win Big Bet1 hit
29
The chart uses a line graph to compare cohort performance over months since sign-up.Grove | Investor Presentation Deck | 59 slides · Grove Collaborative
Pitch deck Investor relations Beat · Future StateLoop · Quick Win Big Bet1 hit
37
The chart demonstrates cohort improvement over time, with a specific callout regarding 2021 performance relative to 2020.Grove | SPAC Presentation Deck | 59 slides · Grove
Pitch deck Investment bank Beat · The BreakthroughLoop · Quick Win Big Bet1 hit
14
The table uses a heatmap-style color gradient to visualize retention performance. Includes a disclaimer that figures are illustrative and not actuals.Here's the pitchdeck template that $1.3 billion cloud HR startup Rippling used to raise $145 million from investors led by Founders Fund · Rippling
Pitch deck Strategy consulting Loop · Jobs To Be Done1 hit
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The chart illustrates how older cohorts continue to contribute to revenue while newer cohorts (especially 2016) drive significant growth.Here's the pitch deck that MessageBird — now worth $3 billion — used to raise its 2017 Series A to help companies chat or text with their customers · MessageBird
Pitch deck Strategy consulting Beat · The Breakthrough1 hit
11
The chart uses a stacked bar format to visualize order growth by acquisition year (cohort).Just Eat Takeaway.com | Investor Day Presentation Deck | 86 slides · Just Eat Takeaway.com
Conference presentation Investor relations Beat · Need1 hit
08
The chart demonstrates cohort retention and monetization growth, specifically comparing 'core' vs 'all' users over 4 years.Missfresh | Investor Day Presentation Deck | 27 slides · Missfresh
Pitch deck Investor relations Beat · Solution1 hit
13
The chart shows a clear divergence between 'core' and 'all' user cohorts over time, indicating strong retention and increasing lifetime value.Missfresh | IPO Presentation Deck | 32 slides · Missfresh
Pitch deck Investment bank Beat · SolutionLoop · Logic Chain1 hit
21
The chart uses a color-coded legend for months Jan-Sep. The dashed line at 100% represents the break-even point.Nas.com secures $27M to aid solo entrepreneurs with AI tools · Nas.com
Pitch deck Strategy consulting Beat · Traction1 hit
11
The slide uses a 'Do novo' (de novo) strategy to highlight scalability. The charts show cohort-based performance metrics.Oak Street Health | Investor Conference Presentation Deck | 20 slides · Oak Street Health
Conference presentation Investor relations Loop · Cost Of Inaction1 hit
33
The slide uses a cohort analysis (vintage) for patient growth and a time-series line chart for acquisition, annotated with pandemic-related events.Oak Street Health | Investor Day Presentation Deck | 69 slides · Oak Street Health
Conference presentation Investor relations 1 hit
28
The slide uses a combination of a bar chart for revenue/expenses and a line chart for margins to show cohort maturity.Oak Street Health | IPO Presentation Deck | 35 slides · Oak Street Health
Pitch deck Investment bank 1 hit
33
The slide uses a cohort analysis framework to demonstrate financial scaling and operational efficiency.P3 Health Partners | SPAC Presentation Deck | 55 slides · P3 Health Partners
Pitch deck Investment bank 1 hit
53
The chart uses color to distinguish fiscal years, with red highlighting the most recent data points (FY2019/FY2020).Peloton | Investor Day Presentation Deck | 71 slides · Peloton
Conference presentation Investor relations Beat · Action1 hit
06
The slide uses a cohort analysis framework to demonstrate user retention and monetization stability over time.Pitch deck: Electric scooter startup VOI raises $30 million · Voi
Pitch deck Strategy consulting Beat · Ultimate Achievement1 hit
12
The left chart is a cumulative bar chart; the right is a stacked area chart showing cohort retention.Pitch deck: Mental health startup Mindler raises $8.7 million · Mindler
Pitch deck Strategy consulting Loop · Quick Win Big Bet1 hit
07
The table is a classic cohort retention/expansion heatmap.Pitch deck: This ex-Uber team raised $10 million for home health AI · Axle Health
Pitch deck Strategy consulting 1 hit
29
The chart uses a line graph to show multiple cohorts over time, with the Y-axis representing LTV as a percentage of the initial value.Skillz | Investor Presentation Deck | 46 slides · Skillz
Pitch deck Investor relations 1 hit
09
The chart uses a cohort analysis visualization where each line represents a different month's customer cohort.The pitch deck tableware DTC brand Fable used to land $6.5 million · Fable
Pitch deck Strategy consulting Beat · TractionLoop · Quick Win Big Bet1 hit
08
The chart uses a cohort-based comparison (months since launch) to normalize growth trajectories across different cities.This pitch deck raised millions for a firm guaranteeing rent to owners · Doorstead
Pitch deck Strategy consulting Beat · Traction1 hit
09
The table demonstrates net negative churn (expansion revenue) as percentages exceed 100% over time.This startup is looking to disrupt accounting with AI and machine learning. Take a look at the 12-page pitch deck that helped Vic.ai nab $11.2 million. · Vic.ai
Pitch deck Strategy consulting Beat · TractionLoop · Cost Of Inaction1 hit
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The chart uses a cohort-based line graph to demonstrate retention trends, with Hopper cohorts showing growth or stability compared to the dashed line representing Airbnb.UNICORN PITCH DECK: Hopper raises $175 million to build a travel super app as startups hold out for a post-vaccine tourism boom · Hopper
Pitch deck Strategy consulting Beat · Satisfaction1 hit
06
The slide uses a cohort analysis framework to demonstrate user retention and monetization stability over time.VOI pitch deck to raise $85M to expand electric scooters across Europe · Voi
Pitch deck Strategy consulting Beat · Rising Success1 hit
17
The chart demonstrates a clear improvement in conversion velocity for newer cohorts, attributed to documentation, training, and plan restrictions.We got an exclusive look at the pitch deck that low-code startup Bubble used to raise $100 million · Bubble
Pitch deck Strategy consulting Beat · ActionLoop · Quick Win Big Bet1 hit
10
The table tracks cohorts from Nov-19 to Dec-20 across 13 months. Includes annotations for COVID-19 and Wirecard events.We got an exclusive look at the pitch deck UK fintech Payhawk used to raise $20 million from Klarna backer QED · Payhawk
Pitch deck Strategy consulting Beat · TractionLoop · Quick Win Big Bet1 hit
20
The chart displays cohort retention/growth curves by year of acquisition.Wise | Results Presentation Deck | 52 slides · Wise
Conference presentation Investor relations Beat · Satisfaction1 hit