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The slide uses a split-layout design to present two distinct key takeaways.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting Beat · NeedLoop · Logic Chain1 hit
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The slide presents two numbered points (9 and 10) as part of a larger list.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting Beat · NeedLoop · Logic Chain1 hit
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Includes multiple footnotes referencing data sources.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting Beat · NeedLoop · Logic Chain1 hit
12
Includes demographic shift (working age population) and economic shift (household income classes).Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting Beat · Satisfaction1 hit
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The slide uses a photo to illustrate a growing population and consumption context.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting Beat · Satisfaction1 hit
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Includes a stacked bar chart showing FDI vs Domestic investment share and a grouped bar chart comparing CAGR across regions.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting Beat · Satisfaction1 hit
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The slide provides a narrative summary of market growth trends in SEA, supported by specific figures for Indonesia, Philippines, Vietnam, Thailand, and Malaysia.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting Beat · Satisfaction1 hit
17
The slide uses a stacked bar chart to illustrate the transition from 'not yet online' to 'internet access' to 'purchased online'.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting Beat · Satisfaction1 hit
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The chart uses a Marimekko-style approach where bar width represents total population and height represents digital consumer penetration.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting Beat · Satisfaction1 hit
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The slide provides a narrative summary of market trends rather than a chart-based visualization.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting Beat · Satisfaction1 hit
22
The chart uses color coding (red for decline, green for growth) to highlight performance trends by category.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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The chart uses a grouped bar structure to show year-over-year changes, with percentage change callouts for the most recent period.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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Southeast Asia’s digital consumers: A new stage of evolutionSoutheast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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The slide uses a grouped bar chart to compare penetration rates across five categories, supplemented by a data table showing share of total retail and expected CAGR.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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Southeast Asia’s digital consumers: A new stage of evolutionSoutheast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
33
The slide uses a narrative structure to explain consumer behavior across the funnel stages: Discovery, Evaluation, Purchase, and Post-purchase.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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The slide uses a bar chart to segment product categories by consumer intent (planned vs. discovery-led).Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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Includes a callout for 70% CAGR of video discovery.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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Includes a footnote regarding methodology and data sources.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
42
Includes detailed methodology notes in the footer regarding market share definitions for large vs. small brands.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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The chart distinguishes between 'Non-essentials' (grey) and 'Essentials' (dark blue).Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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The slide uses a grid of metrics to show growth percentages for specific categories.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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The slide uses a matrix-like layout to map top reasons for switching by country.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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The slide uses a high-quality lifestyle photo to illustrate the concept of online shopping.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
50
The chart uses a grouped bar chart format to compare NPS performance across three years (2020, 2021, 2022) for six countries (ID, MY, PH, SG, TH, VN).Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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The slide discusses survey findings regarding consumer satisfaction drivers (variety, price, availability).Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
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Data source: Meta and Bain & Company survey of 15,767 respondents in Southeast Asia.Southeast Asia’s digital consumers: A new stage of evolution · Bain
Consulting deck Strategy consulting 1 hit
107
The chart is a Marimekko chart showing investment flows by theme and investor type.Southeast Asia’s Green Economy 2022 Report · Bain
Consulting deck Strategy consulting 1 hit
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Includes a '2030 trajectory' timeline at the bottom with outlook indicators.Southeast Asia’s Green Economy 2022 Report · Bain
Consulting deck Strategy consulting 1 hit
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The chart is a Marimekko chart showing investment flows by investor type and theme.Southeast Asia’s Green Economy 2022 Report · Bain
Consulting deck Strategy consulting 1 hit