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The slide uses two stacked bar charts to show the growth of digital marketing spend from 2015 to 2017 and the concentration of that spend on WeChat.2017 China Luxury Market Study · Bain
Consulting deck Strategy consulting Beat · The Implications (So What)Loop · Zoom In1 hit
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The slide highlights the shift from simple product information to service-oriented functions on WeChat.2017 China Luxury Market Study · Bain
Consulting deck Strategy consulting Beat · The Implications (So What)Loop · Zoom In1 hit
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The slide uses a combination of growth trend visualization and specific brand case studies to demonstrate the effectiveness of WeChat moments ads.2017 China Luxury Market Study · Bain
Consulting deck Strategy consulting Beat · The Implications (So What)Loop · Zoom In1 hit
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A New Generation of Chinese Consumers Reshaping the Luxury MarketA New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Situation & Context1 hit
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The table uses a hierarchical structure to group sub-categories under five main luxury categories.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Situation & Context1 hit
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The slide uses a combination of a bar chart for market size and a causal flow diagram to explain the drivers of growth.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Why Now1 hit
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The slide uses a vertical sidebar for the category label and four distinct boxes for the trends.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Why Now1 hit
09
The slide uses a stacked bar chart for consumer base/spending and a waterfall chart for market growth contributions.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Segmentation Split1 hit
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The slide uses a waterfall chart to show growth contributions and a stacked bar chart for segment composition.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Segmentation Split1 hit
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The slide uses a combination of a stacked bar chart for the overall consumer base/spending split and horizontal bar charts for the newcomer sub-segment details.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Segmentation Split1 hit
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The slide uses a color-coded legend for growth performance: orange (>Average), blue (~Average), and grey (<Average).A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Segmentation Split1 hit
13
The slide uses two waterfall charts to compare growth contributions across consumer segments (Post-90s vs Pre-90s, light/medium vs heavy spending).A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Segmentation Split1 hit
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The slide uses two bar charts to illustrate consumer behavior trends.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · So What Cascade1 hit
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Includes qualitative consumer testimonials and quantitative survey data on luxury purchasing factors.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · So What Cascade1 hit
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The slide uses a matrix-like structure to compare penetration data with qualitative trend assessments.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Pattern Hunter1 hit
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The slide uses arrows to indicate penetration uplift of more than 5%.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Pattern Hunter1 hit
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The slide uses a combination of a stacked bar chart for demographic segmentation and a comparative table for category penetration.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Pattern Hunter1 hit
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The slide uses a Sankey-like visual connection between the 2021 channel usage and the 2021 sales breakdown.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Pattern Hunter1 hit
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The slide uses a table format to compare consumer behavior across three distinct digital channels.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Pattern Hunter1 hit
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The slide uses a matrix structure to categorize consumers by generation and spending level, with specific growth metrics for each sub-segment.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & Proof1 hit
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The slide uses a 2x2 grid layout to present four distinct consumer insights.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
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The slide uses a stacked bar chart to compare channel share, with a delta column showing the difference for the specific segment.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
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Segment 1: post-90s light & medium-spending consumersA New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
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The slide uses a combination of a bar chart for content types and a donut/metric list for reasons. The 'Index' row provides relative performance compared to the average.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
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The slide uses a structured layout to present qualitative insights alongside quantitative survey data points.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
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The chart is a custom dot-plot/line chart showing ranking of factors.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
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The slide uses survey data to map the customer journey for heavy-spending consumers.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
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The slide uses a timeline-based case study approach to show the growth of WeChat Mini Programs. It contrasts a traditional approach with a new opportunity driven by post-90s consumer behavior.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
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The slide uses a chronological comparison between 2020 and 2021 campaigns.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
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The slide uses a process flow diagram to show the customer journey from public domain ads to private domain 1v1 service.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit