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Includes demographic shift (working age population) and economic shift (household income classes).Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide uses a logarithmic scale on the x-axis to show the inflection point of consumption growth as GDP per capita increases.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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Includes a stacked bar chart showing FDI vs Domestic investment share and a grouped bar chart comparing CAGR across regions.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide provides a narrative summary of market growth trends in SEA, supported by specific figures for Indonesia, Philippines, Vietnam, Thailand, and Malaysia.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide uses a stacked bar chart to illustrate the transition from 'not yet online' to 'internet access' to 'purchased online'.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The chart uses a Marimekko-style approach where bar width represents total population and height represents digital consumer penetration.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide provides a narrative summary of market trends rather than a chart-based visualization.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The chart uses a grouped bar structure per country, with percentage growth annotations between bars.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The chart uses color coding (red for decline, green for growth) to highlight performance trends by category.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The chart uses a grouped bar structure to show year-over-year changes, with percentage change callouts for the most recent period.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The chart is split into 'Essential' and 'Non-essential' categories, with percentage growth indicated below each pair of bars.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide uses a grouped bar chart to compare penetration rates across five categories, supplemented by a data table showing share of total retail and expected CAGR.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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Includes demographic breakdown of survey respondents and a logo grid of interviewed companies.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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Southeast Asia’s digital consumers: A new stage of evolutionSoutheast Asia’s digital consumers: A new stage of evolution · Bain
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Data source: Southeast Asia's Digital Consumers: A New Stage of Evolution by Meta and Bain & Company.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide uses a wave-like path to visualize the oscillation between online and offline touchpoints across the purchase funnel.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide uses a wave-like path to show the movement between online and offline states across five stages: Discovery, Evaluation, Purchase, Support, and Returns.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide uses a narrative structure to explain consumer behavior across the funnel stages: Discovery, Evaluation, Purchase, and Post-purchase.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide uses a bar chart to segment product categories by consumer intent (planned vs. discovery-led).Southeast Asia’s digital consumers: A new stage of evolution · Bain
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Includes a callout for 70% CAGR of video discovery.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide uses a pie chart to show channel share and a callout to show growth in online channel usage from 2020 to 2022.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The table highlights 'Online word of mouth' as the most cited source in SEA, with social media ads and influencer posts dominating the second and third spots.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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Includes a footnote regarding methodology and data sources.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The table uses color-coded icons to represent different categories of reasons for consumer behavior.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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Southeast Asia’s digital consumers: A new stage of evolutionSoutheast Asia’s digital consumers: A new stage of evolution · Bain
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Includes detailed methodology notes in the footer regarding market share definitions for large vs. small brands.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The chart distinguishes between 'Non-essentials' (grey) and 'Essentials' (dark blue).Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The chart uses a stacked bar format to compare consumer behavior across two categories (non-essentials vs. essentials) and three buyer segments.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide uses a color-coded matrix to visualize consumer preferences across SEA, ID, MY, PH, SG, TH, and VN.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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The slide uses a grid of metrics to show growth percentages for specific categories.Southeast Asia’s digital consumers: A new stage of evolution · Bain
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