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Uses a WWD article snippet as a 'villain' or contradictory evidence to the CEO's stated strategy.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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Uses a before-after-bridge structure to highlight the contradiction between management's guidance and subsequent results.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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Uses direct quotes from executives to contrast with poor performance outcomes.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide uses a 'comparison_frame' to expose the lack of ambition in recent strategic plans compared to the 2014 'Greatness Agenda'.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide uses a waterfall bridge to isolate the impact of share repurchases on EPS.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide uses a waterfall bridge to decompose EPS growth drivers.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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Uses red circles to highlight the EBIT decline and a blue bar for CapEx to emphasize the contradiction.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide uses a waterfall-style bar chart to compare guidance ranges against actuals over time.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The chart uses a red dashed box to emphasize the KSS data point.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide highlights a negative trend for KSS (-37% and -34%) while peer groups show positive growth in valuation multiples.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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Uses a three-column layout to highlight specific analyst actions from BofA, J.P. Morgan, and UBS.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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Macellum Kohls Presentation April 2022Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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Uses employee testimonials to support the eNPS data.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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Includes screenshots of Trustpilot and BBB ratings, a bar chart of NPS scores, and verbatim negative customer reviews.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide uses photographic evidence to illustrate operational failures.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide uses a 'before-after' style juxtaposition, though it is technically an 'expose_contradiction' slide. The quote acts as the 'before' (the claim) and the images act as the 'after' (the reality).Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide uses visual evidence (screenshots of coupons and receipts) to demonstrate the 'cognitive load' placed on the shopper.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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Uses screenshots of Google search results to demonstrate the lack of visibility for Kohl's.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide uses a red box to highlight the JCPenney search result as evidence of the contradiction.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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Uses screenshots of Instagram profiles as primary evidence.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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Includes screenshots of the Kohl's mobile site and negative customer reviews as evidence.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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63
Uses a map-based visual to illustrate geographic inefficiency and a table to quantify the margin impact.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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64
The slide uses a 'CEO quote contradiction' pattern, contrasting the CEO's statement about inventory delays with visual evidence of overstocked clearance items.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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66
The slide argues that the market is not valuing the company's owned real estate, suggesting monetization as a path to shareholder value.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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Includes a sensitivity table comparing $750k vs $1M remodel costs.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide uses a 'lack of' list format to frame the incumbents negatively.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide uses a 'villain' framing to attack the Board's governance and strategic decision-making.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The slide uses 'x' markers to denote points of failure or contradiction in governance.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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74
The chart uses a dual-axis combination of bar (operating income) and line (CEO award percentage) to visualize the disconnect.Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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The chart uses a dual-axis combo chart (bar for compensation, line for EBIT).Macellum Kohls Presentation April 2022 · macellum-kohls-presentation-april-2022
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