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The chart illustrates the structural shift in advertising spend, with Internet overtaking other traditional media.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up1 hit
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The chart shows a total market size of approximately $200bn.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up1 hit
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2018 Benedict Evans 2018 The End of the Beginning2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up1 hit
17
The slide uses a stacked bar for advertising and a single floating block for marketing, likely to contrast the known advertising spend with the broader, potentially larger marketing spend.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up1 hit
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The slide uses a stacked bar chart to contrast advertising (with internet highlighted) against a stack of marketing channels.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up1 hit
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Uses a Venn-like diagram to show the convergence of two concepts.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up1 hit
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The chart uses a non-standard waterfall layout to compare spending categories.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up1 hit
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The chart illustrates the total addressable market for marketing spend.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up1 hit
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2018 Benedict Evans 2018 The End of the Beginning2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart illustrates the decline of UK dominance and the rise of US manufacturing capacity.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart illustrates the rise and relative decline of manufacturing dominance for the UK and USA.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart shows a stacked bar chart comparing two years. The data points are the USA and UK shares for 1913 and 2015.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart illustrates the shift in global manufacturing dominance over a century.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart compares two different metrics (computing capacity vs smartphones) across two different time periods, showing a significant change in the relative share of the USA vs Europe.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart uses stacked bars to represent regional distribution of computing power/devices.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart shows significant growth in mobile data traffic over the three-year period, with APAC being the largest contributor.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart shows significant growth in the global middle class, particularly in the APAC region.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
31
The chart shows significant growth in global ecommerce, with China emerging as a major segment by 2016.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart uses a color highlight (orange) to distinguish the USA from other markets.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart visualizes the relationship between revenue scale and growth rate for Facebook, Google, Amazon, and Apple.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart uses a bubble plot to visualize the relationship between revenue, growth, and user scale for five major tech companies.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart uses bubble size to represent a third dimension (users), making it a multivariate analysis.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart highlights the global distribution of high-valuation startups.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart illustrates the diversification of venture capital markets over a 22-year period.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart highlights the massive gap between total retail and ecommerce, implying a large growth opportunity.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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The chart uses a dark background with light text and blue bars. The y-axis represents trillions of dollars.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
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2018 Benedict Evans 2018 The End of the Beginning2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Myth Buster1 hit
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The slide uses a chevron-style transition to imply a progression or shift in business models over time.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Myth Buster1 hit
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The slide illustrates a transition in business model complexity and capital intensity.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Myth Buster1 hit
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The slide uses a simple stacked bar to visualize the total addressable market or spending landscape.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Myth Buster1 hit