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The slide uses a two-column layout to represent a sequential process of identification.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Problem & ComplicationLoop · Cost Of Inaction1 hit
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The slide uses a hub-and-spoke style process flow to illustrate data integration.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Problem & ComplicationLoop · Cost Of Inaction1 hit
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The slide uses a linear process flow to contrast standard ad rendering with a proactive identification step.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Problem & ComplicationLoop · Cost Of Inaction1 hit
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NCM SNCM Y 2022 SNCMPNCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Problem & ComplicationLoop · Cost Of Inaction1 hit
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The slide uses a waterfall-like visual to show incremental impression growth and corresponding revenue impact.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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NCM SNCM Y 2022 SNCMPNCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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NCM SNCM Y 2022 SNCMPNCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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NCM SNCM Y 2022 SNCMPNCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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The chart uses a stacked bar approach to show weekly reach vs incremental monthly reach.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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The chart highlights a total daily media consumption of 9 hours and 18 minutes, with a specific sub-total for TV usage.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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The slide uses two donut charts to illustrate market share and fragmentation.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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The slide uses a donut chart to show the total streaming share and a second donut chart to show the breakdown of that share by brand.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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The chart uses a 100% stacked bar format to show share of time, with total volume annotated on the right.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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NCM SNCM Y 2022 SNCMPNCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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The chart shows percentages of titles, which sum to more than 100%, implying titles can be available on multiple service types.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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NCM SNCM Y 2022 SNCMPNCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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NCM SNCM Y 2022 SNCMPNCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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NCM SNCM Y 2022 SNCMPNCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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The slide uses three distinct quotes paired with quantitative metrics to illustrate consumer frustration with the current streaming landscape.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Solution & Approach1 hit
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NCM SNCM Y 2022 SNCMPNCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Evidence & Proof1 hit
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NCM SNCM Y 2022 SNCMPNCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Evidence & Proof1 hit
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Data shows a decline in total hours viewed from 42.2B to 41.0B, with a significant increase in Connected TV share.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Evidence & Proof1 hit
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The chart uses bubble size to represent average weekly time spent, with axes representing YoY change in reach and frequency.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Evidence & Proof1 hit
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The chart shows a net decline in reach despite AVOD growth, with SVOD-only users increasing significantly.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Evidence & Proof1 hit
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The chart shows a stacked bar graph of TV reach composition from Jan 2021 to Jan 2022.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Evidence & Proof1 hit
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The slide uses a dual-axis combo chart (bar + line) for reach and a horizontal bar chart for the lift index.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Evidence & Proof1 hit
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The slide uses pie charts to show the composition of reach for different age demographics.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Evidence & Proof1 hit
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NCM SNCM Y 2022 SNCMPNCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Evidence & Proof1 hit
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The chart shows a significant spike in early 2020, likely related to the onset of the COVID-19 pandemic.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Evidence & Proof1 hit
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Includes a summary table below the chart showing aggregate Linear TV vs Streaming shares.NCM SNCM Y 2022 SNCMP · Nielsen
Consulting deck Industry analyst Beat · Evidence & Proof1 hit