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Slide 1
Era of alignmentEra of alignment · Nielsen
Consulting deck Strategy consulting Beat · Situation & Context1 hit
02
Era of alignmentEra of alignment · Nielsen
Consulting deck Strategy consulting Beat · Situation & Context1 hit
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Era of alignmentEra of alignment · Nielsen
Consulting deck Strategy consulting Beat · Situation & Context1 hit
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The chart displays a stacked bar breakdown of expected budget changes (decrease to increase) for 13 different media channels.Era of alignment · Nielsen
Consulting deck Strategy consulting Beat · Situation & Context1 hit
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Era of alignmentEra of alignment · Nielsen
Consulting deck Strategy consulting Beat · Situation & Context1 hit
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The chart uses a vertical scale from 1 (most important) to 7 (least important) to rank marketing objectives.Era of alignment · Nielsen
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Voice Of Customer1 hit
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The slide uses a combination of a list of factors and a pull-quote to emphasize the importance of marketing spend.Era of alignment · Nielsen
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Voice Of Customer1 hit
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The chart uses a color-coded legend representing spending change intensity from 50%+ decrease to 50%+ increase.Era of alignment · Nielsen
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Voice Of Customer1 hit
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The chart uses blue boxes to highlight the combined 'Extremely' and 'Very' confident segments.Era of alignment · Nielsen
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Voice Of Customer1 hit
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The chart uses blue boxes to highlight the combined 'Extremely' and 'Very' confident segments.Era of alignment · Nielsen
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Voice Of Customer1 hit
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The chart displays the percentage of respondents who consider specific metrics 'Extremely important' or 'Very important' (the sum of the two leftmost segments in each bar).Era of alignment · Nielsen
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Voice Of Customer1 hit
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The chart uses a dual-bar approach per channel to contrast short-term sales impact vs long-term brand impact.Era of alignment · Nielsen
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Voice Of Customer1 hit
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Era of alignmentEra of alignment · Nielsen
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Voice Of Customer1 hit
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The slide lists three main components of the framework: Demand-side research, Macro-environmental factors (PEST), and Primary vs Secondary research.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Situation & Context1 hit
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MARKET DATA FROM SECONDARY SOURCESMARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Situation & Context1 hit
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The slide serves as a reference for data sources used in the broader presentation.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Cost Of Inaction1 hit
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The chart displays 27 countries plus an EU27 aggregate, with 5 categories of awareness per country.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Cost Of Inaction1 hit
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Data represents percentages of SMEs surveyed in each country.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Cost Of Inaction1 hit
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Data source: Flash Eurobarometer 496. Fieldwork: 26/11 - 17/12/2021. Base: n=12 863 - All companies (%).MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Cost Of Inaction1 hit
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Includes data for Charities, All businesses, and Large businesses.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Golden Circle1 hit
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The slide uses a grid-based layout to present various metrics related to cyber security posture.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Golden Circle1 hit
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MARKET DATA FROM SECONDARY SOURCESMARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Golden Circle1 hit
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The slide acts as a bibliography or reference list for data sources used in a broader presentation.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Golden Circle1 hit
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The chart uses a stacked bar format to show 'Very Concerned' and 'Somewhat Concerned' segments, totaling to a 'TOTAL Concerned' value.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Golden Circle1 hit
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The chart uses a stacked bar approach to show 'Much More Concerned' and 'Somewhat More Concerned' segments, totaling to the 'Total Concerned' value.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Golden Circle1 hit
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The chart displays 'A Great Deal' and 'Somewhat' contributions to privacy concerns, with a historical net contribution table on the right.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Golden Circle1 hit
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The chart compares 'Main reasons' (blue) vs 'Most important' (orange) for 8 categories of cyber security investment drivers.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Golden Circle1 hit
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The chart displays 'Strongly Agree' (black) and 'Somewhat Agree' (light grey) segments, with the total percentage and 2019 comparison data listed on the right.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Impact & Next Steps1 hit
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The chart displays two segments (Greatly Improve, Somewhat Improve) summing to a Total Improve percentage.MARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Impact & Next Steps1 hit
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MARKET DATA FROM SECONDARY SOURCESMARKET DATA FROM SECONDARY SOURCES · Ipsos
Consulting deck Strategy consulting Beat · Impact & Next Steps1 hit