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This is a standard acknowledgments slide at the end of a deck.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)1 hit
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This is a classic 'thesis' slide from the Kleiner Perkins Internet Trends report, setting the stage for the rest of the deck.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Aha Moment1 hit
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Slide from Kleiner Perkins Internet Trends 2017 report.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Aha Moment1 hit
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The chart uses a dual-axis approach to show absolute user count (bars) and growth rate (line).2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Aha Moment1 hit
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The chart uses a combination of a stacked bar chart for volume and a line chart for growth percentage.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Aha Moment1 hit
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The chart uses a combination of bar (installed base) and line (growth rate) to show the trend.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Aha Moment1 hit
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Part of the Kleiner Perkins Internet Trends 2017 report.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Aha Moment1 hit
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This is a transition or thesis slide from the Kleiner Perkins Internet Trends 2017 deck.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · So What Cascade1 hit
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2017 Bond Cap Internet Trends 20172017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · So What Cascade1 hit
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The chart illustrates the shift from desktop-dominated to mobile-inclusive advertising spend.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · So What Cascade1 hit
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Part of the Kleiner Perkins Internet Trends 2017 deck.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · So What Cascade1 hit
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The chart illustrates the historical growth of internet advertising spend relative to the more stable growth of TV advertising spend.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · So What Cascade1 hit
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The chart uses year-over-year growth percentages to illustrate market dominance.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · So What Cascade1 hit
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This is a minimalist slide from the Kleiner Perkins Internet Trends 2017 deck.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · So What Cascade1 hit
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Source: SimplyMeasured State of Social Marketing Annual Report (6/16). Based on a survey of social media advertisers, n=350.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · So What Cascade1 hit
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Data from PageFair 2015, 2017 reports.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · So What Cascade1 hit
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This slide uses a simple equation format to define the drivers of ad platform success.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
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Screenshots of ad platform interfaces.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
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Data source: Merkle Digital Marketing Report. Image source: Search Engine Land.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
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Data from Kleiner Perkins Internet Trends 2017 report.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
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Data source: Survata (4/17), Messenger Image: Facebook Blog (9/16). Based on survey of USA internet users, n=1,500 (3/17).2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
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Part of Kleiner Perkins Internet Trends 2017 deck.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
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Part of the Kleiner Perkins Internet Trends 2017 report.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
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Data source: MillwardBrown AdReaction Video Creative in a Digital World (5/16). Survey of 10,739 people across 8 countries.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
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The chart shows a clear positive correlation between the number of dynamic creative variations and the conversion rate.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
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Part of Kleiner Perkins Internet Trends 2017 deck.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
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Slide from Kleiner Perkins Internet Trends 2017 report.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
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This is a transition or summary slide from the Kleiner Perkins Internet Trends 2017 deck.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Domino Effect1 hit
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The slide uses a screenshot of a 2007 Google search results page to explain the mechanism of search-based advertising.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Domino Effect1 hit
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The slide illustrates the financial success of Google's business model based on search advertising.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Domino Effect1 hit