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The slide uses an optical illusion graphic to represent the theme of perception vs reality.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Problem (Identify pain)1 hit
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The slide uses a timeline framework to display historical research outputs.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Problem (Identify pain)1 hit
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The slide uses a timeline structure to present historical research findings and their associated themes.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Problem (Identify pain)1 hit
07
The slide uses a spectrum-based layout to contrast internal cognitive factors with external information sources.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Problem (Identify pain)1 hit
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PERILS OF PERCEPTIONPERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Problem (Identify pain)1 hit
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PERILS OF PERCEPTIONPERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Agitate (Make it worse)Loop · Cost Of Inaction1 hit
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PERILS OF PERCEPTIONPERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Agitate (Make it worse)Loop · Cost Of Inaction1 hit
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Data from Ipsos Perils of Perception 2024.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Agitate (Make it worse)Loop · Cost Of Inaction1 hit
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PERILS OF PERCEPTIONPERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Agitate (Make it worse)Loop · Cost Of Inaction1 hit
13
The chart highlights a significant perception gap where respondents consistently overestimate the wealth concentration of the top 1% in most countries.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
14
The chart shows the percentage point difference between the average public guess and the actual data, highlighting a widespread tendency to overestimate wealth concentration in most countries.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
15
The chart uses a 45-degree line to distinguish between countries where the public underestimates vs. overestimates wealth concentration.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
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The chart displays a bar chart of perceived percentages alongside a column of actual percentages.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
17
The chart uses a diverging bar structure to show the 'point difference' between perceived and actual immigrant population percentages.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
18
The chart uses a diagonal line to represent parity; points below the line indicate overestimation.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
19
The chart displays perceived percentages, not actual data. The '13-country average' is the top row.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
20
The chart highlights a significant gap between perceived and actual Muslim population percentages in most countries.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
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The diagonal dashed line represents the line of accuracy; points below the line indicate an overestimation of the Muslim population.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
22
The chart displays the percentage of respondents who believe the homicide rate is 'Higher', 'About the same', or 'Lower' than in 2000, sorted by the 'Higher' category.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
23
The chart plots actual change (y-axis) against perceived change (x-axis).PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
24
The chart excludes Mexico and Colombia. The x-axis represents the net perception (% higher minus % same/lower), and the y-axis represents the actual change in homicide rates.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
25
The chart displays 'Agree' percentages as dark purple bars, with 'Disagree' percentages listed on the right.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
26
The chart displays 'Untrue' (dark purple) and 'True' (light purple) responses, sorted by the 'Untrue' percentage.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
27
The chart displays 'True' vs 'Untrue' responses for a specific statement about elites replacing the original population.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
28
The slide explores cognitive biases and external influences on public perception.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
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The chart compares 2024 and 2018 data across 22 comparator countries.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
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The chart shows a global trend of increasing belief that social media misleads people, with some notable exceptions like Malaysia and South Africa.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
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The chart shows a general decline in the perception that media misleads people across most countries between 2018 and 2024.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
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The chart shows a consistent decline in the perception that politicians mislead people across almost all surveyed countries between 2018 and 2024.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit
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The table displays percentages of respondents selecting specific reasons for public misconceptions, with color-coding indicating intensity.PERILS OF PERCEPTION · Ipsos
Consulting deck Industry analyst Beat · Solution (Provide relief)Loop · Aha Moment1 hit