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Cleo Series A · page 11 of 25

The slide uses direct user quotes to illustrate the problem space.

Deck · pain_points · frame_problem · sparse density

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Slide schematic 3/3
quote 3/3
Components 3
testimonial testimonial testimonial
Tools 2
Emotional Appeal slide · 70%

“You think I can start investing? How?”

 Problem-Agitate-Solve (PAS) slide · 50%

“Cleo, I need to get my own place” "Cleo I’m broke - help me"
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Frameworks 1
jobs-to-be-done 80%

The slide presents user needs and goals as direct quotes, which is a common way to frame JTBD.