A Champs Pitch Deck · page 12 of 12
The slide uses a personal story (founder's wife's cancer diagnosis) to establish emotional connection and urgency for the mission.
Pitch deck · why_now · frame_problem · overcrowded density
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description description description description description description description description headline
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Emotional Appeal slide · 80%
When my wife Anika was diagnosed with breast cancer a few years ago I felt completely helpless for the first time in my life.
Storytelling Effect slide · 70%Do the millions and millions of parents of those kids care less about their kids than I care about Polly & Pippa?
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Frameworks 1