Nexters | Investor Presentation Deck

Slide schematic 5/5

chart 2/2 diagram 1/1 image 1/1 title 1/1

Components 5

line line process illustration headline

Tools 1

diagram/process: How ideacycle for ad creatives works? New creative idea search -> New strong creative idea -> UA investments scale -> Modify creative idea to sustain efficiency -> Idea burned out

Metrics 0

∅

No metrics

No metric insight is anchored to this slide.

Frameworks 1

flywheel 90%

The ideacycle diagram shows a circular, self-reinforcing process for ad creative optimization.

Find anything

The slide uses a flywheel-style diagram for the ideacycle and a dual-axis line chart to illustrate the inverse relationship between marketing spend and EBITDA.