SiriusXM | Investor Presentation Deck | 26 slides · page 9 of 26
The chart compares population share vs audio spend share, illustrating a significant opportunity to capture more spend from the growth segment.
Pitch deck · segmentation · decompose_segments · overcrowded density
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Audience Definition slide · 70%
Core Audience: Skews Gen X+, more affluent, meaningful time in-vehicle. ~60% penetrated, high satisfaction, low churn.
Audience Segmentation slide · 80%Growth Audience: Typically younger, more diverse, willing to pay for multiple services. ~10% penetrated, high consideration but limited experience with SiriusXM.
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