SiriusXM | Investor Presentation Deck

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SiriusXM has developed a series of behavior-based, AI-enabled, personalized journeys to help foster and nurture listening early in trial to convert trials to long-term customers.

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The slide describes the stages of a user's trial journey and the marketing interventions used to nurture them.

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The slide highlights the use of personalized marketing to drive trial engagement, supported by visual examples of the SiriusXM app interface.