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DraftKings | Investor Day Presentation Deck | 44 slides · page 27 of 44

The chart uses a combination of bar (CAC) and line (Customers Acquired) to demonstrate efficiency gains.

Conference presentation · before_after · analyze_data · balanced density

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Slide schematic 4/4
chart 2/2 source-note 1/1 title 1/1
Components 4
bar-vertical line source-note headline
Tools 2
Before-After-Bridge slide · 80%

title/headline: Over the past two years, we have dramatically increased customer acquisition while simultaneously decreasing CAC

 Waterfall / value bridge slide · 70%

chart/bar-vertical: Customer Acquisition Cost chart/line: Customers Acquired
Metrics 0
∅
No metrics

No metric insight is anchored to this slide.

Frameworks 1
before-after-framing 90%

The slide explicitly contrasts 2021 performance with 2023 estimates to show improvement.