Southwest Airlines (LUV)

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callout 0/1 paragraph 1/1 quote 1/2 source-note 1/1

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callout paragraph pull-quote quote source-note

Tools 1

CEO quote contradiction slide · 70%

If you don't change, you die... If things change faster outside your company than they change inside your company, you've got something to worry about... What we're talking about here is your future.

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Frameworks 1

ceo-quote-contradiction 80%

Using a founder's quote to justify a change that might contradict current management's path.

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The quote is used to frame the urgency of the activist's proposed changes.