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J.C. Penney Company, Inc. (JCP) · page 38 of 64

Uses a simple before-after framing to explain a negative outcome (sales decline) as a necessary consequence of a strategic pivot.

Conference presentation · before_after · diagnose_problem · sparse density

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Slide schematic 2/2
callout 2/2
Components 2
primary primary
Tools 1
Before-After-Bridge slide · 80%

callout/primary: JCP had to fix the brand, price, promotion, place, and presentation before it could get the new product
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Frameworks 1
before-after-framing 90%

The slide presents a cause (fixing the marketing mix) and a subsequent effect (initial sales decline).