The slide builds a legal argument by analogy, citing the Total Energie case as a precedent for applying consumer protection law to corporate messaging.

This evolution illustrates how existing consumer law provisions may be mobilised to address forms of misleading corporate messaging that go beyond traditional product-related claims

misleading commercial practices may also arise in the context of corporate communications relating to human rights or ethical commitments

Uses the Total Energie greenwashing case as a precedent to argue for the application of consumer law to human rights claims.