Kao Corporation (4452.JP)

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Before-After-Bridge slide · 70%

In markets like Japan, products are only available at salons—where there is no brand presence. Instead of ordering online, consumers have to travel several miles to get the product.

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Frameworks 1

before-after-framing 100%

Contrasts current salon-only distribution with proposed online store strategy.

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Uses a before-after framing to contrast current friction with proposed digital solution.