The Bank of New York Mellon (BK)

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logo paragraph paragraph action-title

Tools 1

The component is titled 'In order to do so, we must develop or promote our rational actions and services in order to feed a larger emotional message.'

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Frameworks 1

emotional-frame 90%

The slide explicitly contrasts rational actions with emotional messaging to build trust.

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Uses a central logo as a pivot point between two strategic pillars.