Here's the pitch deck social care startup Lifted used to raise almost $2 million in seed funding

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callout photo photo testimonial testimonial quote headline

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Anadiplosis slide · 50%

When my mum was diagnosed with dementia aged 56 I had to find home care. I was shocked. Care was hard to find, difficult to arrange, and impossible to rely on.

Problem Statement Canvas slide · 70%

Home care is failing families.

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Frameworks 1

heros-journey 80%

Founders frame their personal struggle as the catalyst for their mission.

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Uses personal narrative/founder stories to build emotional resonance and credibility for the problem statement.