Check out the 12-slide pitch deck a former Google manager used to raise $5 million for his travel startup Origin · page 3 of 12
Uses a fork-in-the-road metaphor to illustrate the lack of a good option for travelers.
Pitch deck · pain_points · frame_problem · balanced density
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callout 1/1 image 1/1 list 1/1 title 1/1
Components 4
primary illustration comparison headline
Tools 2
Call to action slide · 50%
callout/primary: There has to be something better!?!
Problem-Agitate-Solve (PAS) slide · 70%list/comparison: Traditional travel agencies (> $10k per trip): Offline only, Delayed results, Expensive servicing. Online travel agencies: Fragmented experience, Paradox of choice, Constant time sink.
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Frameworks 1