2016 Bond Cap Internet Trends 2016 · page 53 of 214
The slide highlights the trend of Millennials being more urban, diverse, and less likely to be married compared to previous generations at the same age.
Consulting deck · comparison_table · compare_peers · dense density
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Audience Segmentation block · 78%
Generation segmentation continued at peak adult years.
2x2 matrix slide · 70%Comparison table of Silent, Baby Boomers, Gen X, and Millennials across 8 metrics including location, diversity, marital status, education, employment, income, and population.
Von Restorff Effect slide · 78%Red dashed box on Millennials.
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