2011 Bond Cap Internet Trends 2011

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disclaimer 1/1 metric 0/1 table 1/1 title 1/1

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Components 4

disclaimer primary data headline

Tools 1

Comparison frame slide · 70%

table/data: Company, Test Market/Origin, Social Service, Users. Shazam (UK, Sound Recognition, 100MM+). Spotify (Sweden, Music Discovery, 15MM+). Waze (Israel, Driving Navigation, 7MM+). Soundcloud (Germany/UK/Sweden, So

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Frameworks 1

market-entry-strategy 80%

The slide illustrates the concept of using a smaller market as a 'test bed' before scaling to larger markets.

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The slide uses the 'Peoria to Broadway' idiom to illustrate the strategy of testing products in smaller markets before expanding to larger ones like the USA.