2018 Benedict Evans 2018 The End of the Beginning · page 83 of 106
The slide uses a simple flow diagram to connect a market size to three key drivers of change.
Consulting deck · thesis_headline · frame_problem · balanced density
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Audience Definition slide · 70%
Software eats death?
Big Idea Formula slide · 70%Machine learning transforms discovery Social and wearables transform trials Programming genes and cells means new kinds of cure
Metaphor & Analogy slide · 85%'Software eats death?' extends pattern to healthcare/biology.
Unexpected Pattern slide · 70%Provocative 'eats death' breaks the more conventional eats-X frame.
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