2017 Benedict Evans 2017 Ten Year Futures

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Components 5

callout photo source-note action-title headline

Tools 2

Credibility Transfer slide · 70%

Wal-Mart anchor: 'easy to predict mass car-ownership but hard to predict Wal-Mart'.

Metaphor & Analogy slide · 85%

Title 'Automatic cars change cities as much as cars changed cities'.

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Frameworks 1

argument-from-analogy 90%

Uses the historical impact of cars on retail to predict the impact of autonomous vehicles.

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