2017 Benedict Evans 2017 Ten Year Futures · page 38 of 76
Uses a visual metaphor to challenge the audience's mental model of automation.
Consulting deck · thesis_headline · establish_context · balanced density
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callout illustration illustration paragraph source-note headline
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Action Titles slide · 82%
Callout: 'we did make robots, we call them washing machines'.
Metaphor & Analogy slide · 92%Anchor metaphor 'automation = washing machines, not robots'.
Metaphor & Analogy slide · 70%We imagine automation will look like us - humanoid robots, 'artificial intelligence'. We did make robots, but we call them washing machines.
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