2017 Benedict Evans 2017 Ten Year Futures · page 20 of 76
The slide uses a simple additive visual structure to present four distinct factors.
Consulting deck · key_messages · summarize · balanced density
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Action Titles slide · 70%
Callout states 'GAFA seem to have a different mix of character...'.
Audience Definition slide · 60%Massively greater scale + Everyone read the book – saw Yahoo & MySpace fail + Founder-controlled (except Apple) + Four, not one.
Metaphor & Analogy slide · 85%Title 'Super-evolved organisms?' frames GAFA biologically.
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