Essity Barclays Consumer Staples Conference 2017 tcm339 48081 · page 4 of 23
The slide uses a child wrapped in toilet paper as a visual metaphor for the company's hygiene products.
Consulting deck · executive_summary · establish_context · balanced density
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Slide schematic 4/4
image 2/2 list 1/1 title 1/1
Components 4
logo-grid photo bullet headline
Tools 6
Chunking loop · 75%
Six bullet points each one short claim
Concrete Language slide · 75%'#1 or #2 in around 90 countries', specific brand names TENA, Tork
Credibility Transfer slide · 85%Row of 11 brand logos (Tork, TENA, Libero, Tempo, Lotus...) borrows brand authority
Executive summary slide · 80%This slide provides a brief description of Essity's business, including its market position and product segments, which is similar to an executive summary.
Picture Superiority Effect slide · 70%Large emotional photo of child anchors the slide visually
Social Proof slide · 75%Brand portfolio shown to demonstrate market adoption
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 0
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No frameworks
No framework match is anchored to this slide.