Essity Barclays Consumer Staples Conference 2017 tcm339 48081 · page 18 of 23
Includes a small data table of 2016 facts and brand logos at the bottom.
Consulting deck · business_case · illustrate_case · overcrowded density
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callout 0/1 disclaimer 1/1 image 2/2 list 1/1 metric 0/1 table 1/1 title 2/2
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calloutmetric · primary
Components 9
callout disclaimer logo-grid photo bullet primary data action-title headline
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Annotation slide · 80%
Pink-bordered '2016 Facts' callout box with sales/EBITA/employees
Concrete Language slide · 90%EUR 2,740m purchase price, EUR 30m synergies, ~6,000 employees, ~140 countries
Credibility Transfer slide · 80%BSN brand logos (Leuko, Cutimed, JOBST, Delta, Actimove) plus product shots
Picture Superiority Effect slide · 70%Large pharmacy interaction photo right of bullets
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