Barclays US Consumer Bank 2024 Barclays Travel Rewards and Loyalty Report · page 7 of 10
The slide uses a mix of bar charts and a choropleth map to visualize survey data regarding travel rewards and destination preferences.
Consulting deck · key_takeaways · summarize · overcrowded density
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Slide schematic 9/9
chart 2/2 paragraph 3/3 title 4/4
Components 9
bar-vertical map paragraph paragraph paragraph headline subtitle subtitle subtitle
Tools 6
Action Titles slide · 90%
Title states insight: '#2 Travel rewards have become a crucial catalyst to make trips happen'
Annotation slide · 85%Bars labelled 67/60/37/26%; map regions labelled with %
Before-After-Bridge slide · 60%The slide mentions 'If they lost their rewards, 84% would have to' implying a before-after scenario.
Chart Selection Guide slide · 80%Vertical bar chart for airline/hotel/car/cruise reward preferences
Color Strategy slide · 70%Choropleth map uses pink-to-purple intensity to encode destination popularity
Von Restorff Effect slide · 75%'#2' badge in oversized white on magenta side bar
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