Barclays US Consumer Bank 2024 Barclays Travel Rewards and Loyalty Report · page 10 of 10
Includes demographic data visualized via bar charts, donut charts, and a geographic map.
Consulting deck · appendix_methodology · summarize · dense density
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bar-horizontal donut map primary paragraph headline headline
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Annotation slide · 85%
Each segment labelled with respondent count (Boomer 263, White 689, etc.)
Chart Selection Guide slide · 70%Donuts for share, bars for binary splits, US map for region — chart matched to question type
Data-Ink Ratio slide · 70%Donut + bar + choropleth charts strip extraneous gridlines and decoration
Small Multiples slide · 80%Repeated donut charts (Generation, Race/Ethnicity, Income) and parallel bar groups
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