P2ErikHeller · page 14 of 44
The chart compares the primary source for new financial products between adopters and non-adopters of FinTech services.
Consulting deck · data_table · analyze_data · dense density
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Chart Selection Guide slide · 50%
FIGURE 8 | Primary financial services relationship owner, by FinTech adopters and non-adopters
Data Story Arc slide · 70%Ultimately, word-of-mouth plays an important role in the selection of financial providers, with 30% of adopters and 35% of non-adopters relying on "family, friends and colleagues" for advice.
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