Introduction to Ipsos May 2024 · page 2 of 16
The slide uses a bubble chart to illustrate market fragmentation and Ipsos's relative ranking.
Consulting deck · market_landscape · establish_context · dense density
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Slide schematic 8/10
callout 0/1 chart 1/1 metric 5/6 source-note 1/1 title 1/1
2 without position callout 1 · metric 1
calloutmetric · primary
Components 10
callout bubble big-number big-number big-number big-number big-number primary source-note headline
Tools 7
Action Titles slide · 85%
Title states insight 'Ipsos is a leader…'
Chart Selection Guide slide · 80%Bubble chart sized by turnover
Concrete Language slide · 78%20,000 employees, 90 markets, 5,000+ clients, 6M panelists
Market Segmentation Pyramid slide · 70%Market fragmentation bubble chart showing total market size vs top players
NxN matrix slide · 70%Market fragmentation bubble chart showing total market size vs top players
Pre-attentive Attributes slide · 78%Largest dark bubble for $129B market vs. small leader bubbles
Von Restorff Effect slide · 70%Ipsos teal logo highlighted among grey peers
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 1