Building a Best-in-Class DOT

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human decisions can be illogical and influenced by factors beyond mere facts. - Dan Ariely, 'Predictably Irrational'

Cognitive bias slide · 70%

Key Point: The reliance on a structured, hypothesis-driven approach may overlook the complexities of human behavior.

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Explicit mention of 'hypothesis-driven approach' as a methodology being critiqued.

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