Bold moves: Leading Southeast Asia's next wave of consumer growth · page 11 of 62
Includes footnotes defining city tiers and age groups.
Consulting deck · appendix_methodology · establish_context · dense density
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Tools 3
Audience Definition slide · 70%
The slide provides information about the survey respondents, including demographics and sample size, indicating audience definition.
Concrete Language slide · 85%9,000 respondents anchors research credibility
Credibility Transfer slide · 80%'Who we spoke to' borrows authority from sample size
Metrics 1
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