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Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024 · page 12 of 25

The slide highlights the rising cost of influencer marketing and the significant shift in budget allocation towards Douyin.

Consulting deck · industry_trends · analyze_data · overcrowded density

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chart 2/2 paragraph 4/4 source-note 1/1 title 1/1
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bar-stacked bubble paragraph paragraph paragraph paragraph source-note headline
Tools 1
Audience Segmentation slide · 70%

Consumers in China have become more discerning and aware that KOLs are often compensated for their reviews and endorsements.
Metrics 1
Influencer spending share cost_savings · 64%

Investing in your influencers

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